Our Self-image

Our Self-image shapes the particular culture of our corporate Group. Our staff members worldwide use it as a guide. Moreover, it provides the foundations on which the “BRITA 2020 – Conquer News Waters” corporate strategy is based, thereby ensuring continuity in change.

Who are we – what do we want

Water is our element
Being market leader
Future through willingness to change
To understand anything new as an opportunity
Being profitable
Continued growth
Everyone counts
Defining values

Our policy – our principles

Management is synonymous with setting an example
Clearly defined and attainable objectives produce latitude
We understand each other
Globalism is our opportunity and future
Actively live our corporate social responsibility
We offer encouragement and challenges to our employees
We assess and reward performance
Lifelong learning
Download Self-image

Would you like to read about BRITA's identity ? Then you're at the right place. 
BRITA Self-image (PDF)