We reached a huge milestone during this period by expanding into Asia. After all, five of the world’s eight largest water filtration markets are located in the East. And we want to tap into its potential.
Based on BRITA’s new vision “We will change the way people drink water sustainably”, our company grew steadily during these years, and we constantly adapted our product range to fulfil the changing needs of our customers. From providing water filters for domestic use, to filter solutions for large appliances for sectors like hotels, restaurants and vending, to integrated filter systems for appliances of reputable partners. In 2010, BRITA entered the pipe-connected water dispensers market.