Customer service

Privacy policy

Here you can find out in detail how BRITA protects the confidentiality of your data.

Privacy policy from BRITA GmbH

Our Data Privacy Principles

The protection and security of your personal data are prime concerns of BRITA GmbH, Heinrich-Hertz-Str. 4, 65232 Taunusstein, Germany handling your data in a responsible manner is a matter of course for us.  Therefore, when collecting and using your personal data, we will strictly observe the provisions of data privacy law, in particular, the provisions of the German Federal Privacy Policy Act (BDSG) and of the German Telemedia Act (TMG).

Furthermore, it is important to us that you always know what personal data is collected when you visit our website or make use of our services and offers and how such data will be used.  The following information serves to inform you in detail how your personal data is collected and used, as well as how we protect your personal data from manipulation, loss, destruction or misuse.

Collection and Use of Personal Data

Personal data is any data which makes it possible to identify your person, e.g., your name, your address, your telephone number or your email address.  We will only collect and use personal data where this is permitted by law or if you have given your prior consent.

The collection of your personal data serves to allow you to use the services and offers of BRITA GmbH and to enable us to handle your orders. We collect personal data in particular for the following purposes:

Contact:  We will collect and use the contact information which you voluntarily disclose to us (e.g., your name, your email address and, as the case may be, your telephone number)to respond to requests for contact which you make using the contact form or email.  You are free to decide whether you wish to give us any information and, if so, what information.

Opening a customer account:  We will collect and use the information required for registration as well as the data communicated within this context (e.g., name, address, telephone number, email address) for the purpose of opening your customer account.  As a registered customer, you can access your personal customer account by entering a user name and password; after accessing your personal customer account, you can, among other things, select your personal settings and make changes to your address.  Your registered data will additionally be used within the scope of orders.  You can revoke the registration for your customer account at any time.

We at BRITA GmbH would like to use your data to provide you with promotional information about our products.  At the same time, we would like to also enable other BRITA companies to use such data for promotional purposes.  However, we will only use your data for promotional purposes within our group of companies if you give us your prior consent.  If you wish to consent to us using your data for promotional purposes, you can do so at those places on our website where personal data is asked for.  You can revoke your consent at any time in the future, either by email or by letter addressed to us.  Data used for promotional purposes may be passed on to service providers (e.g., print shops, letter shops), but only for the performance of the respective contract.

Your personal data will only be provided to third parties within the scope of the aforementioned purposes.  In all other cases, your personal data will not be disclosed to any third party without your prior consent, unless we are required to do so by court order or by order of public authorities.  BRITA GmbH does not intend to sell or otherwise market your personal data to third parties.

Games of Chance

Privacy policy: We and our service providers use your data initially for execution of the game of chance. We use your data in addition for client analyses and purposes of postal advertising. If you whish to object to this or to withdraw a given consent, please write to BRITA GmbH, Heinrich-Hertz-Str. 4, 65232 Taunusstein, Germany, reference: privacy policy, or send an email to

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses "cookies", which are text files that are stored on your computer and that enable your use of the website to be analysed. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA, where it is stored. However, if IP anonymisation has been activated on this website, Google will shorten IP addresses within member states of the European Union or other countries which are party to the Agreement on the European Economic Area before the information is transmitted. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and then shortened. On behalf of the owner of this website, Google will use this information to analyse your use of the website, compile reports on the website activity and provide the website owner with additional services relating to Internet and website usage. The IP address provided by your browser as part of Google Analytics is not merged with other data from Google. You can prevent cookies from being stored by adjusting the appropriate settings on your browser software. However, we must point out that in this case you may not be able make full use all of the features of this website. You can also prevent the detection of cookie-generated data related to your use of the website (including your IP address) by Google, and the processing of this data by Google, by downloading and installing the browser plug-in from the following link

Server Log Data and Cookies

  • Server Log Data

    Whenever you visit our web pages, the data of your visit (such as the date and time of your visit, the pages accessed, as well as your web browser's type and operating system) will be stored temporarily in a log file. Storing such so-called server log data is absolutely necessary both for technical reasons and to ensure system security.

    Such data will be evaluated on an anonymous basis, and only for statistical purposes and for the purpose of improving the quality of our internet presence, by the service providers commissioned by us. No server log data will be associated with the personal data of a particular individual. In particular, no server log data will be combined with other data sources.

  • Cookies

    What are Cookies?

    We and our partners use so-called "Cookies" to fashion our website in a most user-friendly way and to enhance the relevance of advertisements for the users of our website. Cookies are small files stored on the user’s hard drive. They allow the storage of information for a determinate period of time and the identification of the user's device.

    When you visit our website for the first time, the entry page will show information on privacy and respective wording regarding the consent to the use of Cookies. If you continue to use the website and do not actively object to the use of Cookies, such consent will be stored in your browser, so that the information does not have to be repeated on every page of our website. Should the consent be missing in your browser (e.g. if you deleted your browser history) the privacy information will appear again the next time you visit our website.

    What Cookies do we use?

    On this website we use two types of Cookies: (1) Cookies required for technical purposes, without which the functionality of our website would be reduced, and (2) optional Cookies for analytics, targeting and advertising purposes:

    • Cookies required for technical purposes

      These Cookies are indispensable if we want to ensure proper functioning and easy navigation of our website. They allow, e.g., the storage of products in your shopping basket and the progress of the respective order procedure, or offer you the opportunity to search for local retailers selling our products (e.g. by showing a map of your neighbourhood). Such Cookies do not collect any information about you for marketing purposes and do not record the sites you visit when surfing the internet. Instead, these Cookies are specifically set for individual sessions and expire when you leave the website and end the session. A deactivation of this type of Cookies would reduce all or part of the functions of the website.

    • Cookies for analytics, targeting and advertising purposes

      Analytics Cookies gather general information on how users use a website, e.g. which pages they visit most frequently and whether they receive any error messages from websites. These Cookies do not collect any data that may lead to an identification of the user. All information collected with the aid of such Cookies exclusively serves the purpose to comprehend and improve the functionality and services of the website. This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). The information regarding your usage of this website generated by the use of Google Analytics is transmitted to and stored on a Google server in the US. However, due to the activated IP anonymisation on this website, Google will previously abbreviate your IP address within the member states of the European Union and in other contracting states under the Agreement on the European Economic Area.

      Targeting and advertising Cookies are used to better customise advertisements to your interests. They limit the number of times the same advertisement is shown to you, evaluate the efficacy of an advertising campaign, and analyse how the viewing of a certain advertisement influences the conduct of individual users. Such Cookies are usually placed by advertising networks with the consent of the respective website operator (in this case us). They register a user’s visit of the website and either pass such information on to other entities, e.g. advertising companies, or directly adapt advertisements accordingly. Frequently, they are linked to certain website functions provided by such third companies. We use these Cookies to create a link to social networks, which in turn may use the information on your use of the website to customise advertisements on other websites to your interests, and also to provide the advertising networks used by us with information about your visit so that, based on your browsing behaviour, you will be shown exactly such advertisements as may potentially interest you.

      A deactivation of this type of Cookies does not reduce the functionality of our website. The Cookies of this type presently used by us are offered by the following providers, to whom you may refer for information on description of the respective Cookies or if you wish to object to their use:


      Provider’s privacy information

      Possibility to opt out

      Google AdWords

      Google Analytics Remarketing

      Google Analytics



      If you would rather receive information about these Cookies directly from us, please contact us via email at:

    How can I deactivate Cookies?

    If you wish to generally deactivate analytics, targeting and advertising Cookies, you can easily do so by accessing our Cookies Settings deaktivieren. Alternatively, you may deactivate individual Cookies by clicking on one of the links in the above table (opt out). Finally, you may prevent the use of any Cookies whatsoever by adjusting the settings in your browser accordingly. We wish to point out, however, that in such case the functionality of our website will be reduced if also Cookies required for technical purposes are blocked.
    For further information on Cookies and individual providers, you may e.g. refer to where you may also object to usage-based online advertising via certain or any tools. Click here to be forwarded directly to the preferences manager.



At BRITA GmbH we take the security of your data very seriously.  As a rule, any personal data exchanged between you and BRITA GmbH will be transferred via encrypted state-of-the-art connections.

We take technical and organizational security measures in order to prevent your personal data administered by us from being accidentally or deliberately manipulated, lost or accessed by unauthorized persons. Our data processing and our security measures are continuously improved in line with technological developments.

Our members of staff have, of course, given an undertaking to maintain the data secrecy pursuant to Sec. 5 Federal Privacy Policy Act (BDSG).

Retention of Data

Your data will be retained for as long as is necessary for the performance of our services or for as long as we have a statutory or legal duty to retain your data.

Revoking Your Consent

You can revoke any given consent to the collection and use of your data as well as any registration at any time in whole or in part with effect for the future.  In this case, we will promptly delete your data to the extent requested or block your data from further use.  For this purpose, please send an according notice to the address given below. For this purpose, please send a letter to BRITA GmbH, Heinrich-Hertz-Str.4, 65232 Taunusstein, Germany or an email to the address:


If you have any queries concerning the collection and use of your personal data by BRITA GmbH, we will be glad to inform you at any time promptly and free of charge of the data which we have stored with respect to your person.  Should you want your data to be corrected, blocked or deleted, or should you have any complaints, need any information or have general questions regarding privacy policy, we will also be glad to help.  For this purpose, please send a letter to BRITA GmbH, Heinrich-Hertz-Str.4, 65232 Taunusstein, Germany or an email to the address:


The contents of the present Data Privacy Policy need to be adjusted from time to time.  We therefore reserve the right to modify this Policy at any time.  We will publish the modified version of this Data Privacy Policy in the same place.  Therefore, the next time you visit us you should read the Data Privacy Policy again.

If you have questions or comments, please don’t hesitate to contact: BRITA GmbH, Heinrich-Hertz-Str.4, 65232 Taunusstein, Germany or an email to the address:


As of December 2012

The choice is yours

Any queries about the product, filters and spare parts, please contact BRITA service line during office hours from 9:00-18:00 Monday thru Fridays.


Free service line:


(for general telephone service only)


Cell Phones please dial:


(Base on the local city phone rates; mobile phone rates may be different)

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